Lunchtime CPD - Latest Innovation & Digital Developments
Speaker: Paul Lynes, MD, Back Me Up
Back Me Up is a new insurance business aimed at Millennials (17-34 year olds) launched by Ageas very recently.
The business came to market via an innovation process involving customers and experts outside the insurance industry.
Paul will talk about the journey of creating an entrepreneurial business within a large corporate environment and how Back Me Up is aiming to be different in its delivery to and engagement with its target audience.
Learning Objectives.
Understand the methodology of developing the Customer Proposition
Understand the innovation techniques in Insurance applied in this project
Comprehend the digital marketing cocept and customer engagement
To secure your place and free lunch, please contact Robin Giles, robin.giles.cii@googlemail.com, by Friday 7th October.
If you have any special requirements e.g. regarding diet, access, hearing etc., please let us know when booking your place.
A certificate of attendance is available, if requested at the time of booking. These will be mailed to participants after the event.
Please ensure your email address is kept up to date with the CII website and that you allow the CII to contact you.
CPD Lunchtime Events - Diary Dates
3rd November - AFC - Seminar Climate Change in the UK
9th November Thistle Poole
14th December Best Western
2017
11th January Thistle Poole
8th February Best Western
8th March Best Western
31st March Annual Dinner at AFC
CII Accredited
This demonstrates the quality of an event and that it meets CII member CPD scheme requirements.
1 hour's CPD can be claimed for this event if relevant to your learning and development needs.
It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at www.cii.co.uk/cpd.