Webinar - Drafting Policies to Match Brand Promises, Marketing Messages and Consumer Expectations

ABOUT THE SESSION

The FCA test case in 2020 and other events in recent years have negatively impacted the reputation of the insurance industry.

Consumer expectations have not been met and there has been a mismatch between those expectations, brand promises, marketing messages and the way policies are drafted. This webinar will look at how policies can be drafted to ensure that they match brand promises, are aligned with marketing messages and above all, meet consumer expectations.

LEARNING OUTCOMES

By the end of the session, participants will be able to:

• Identify how ways in which policies are drafted impact on brand promise, marketing messages and consumer expectations.
• Understand how policies must be drafted in the future to ensure there is an alignment with brand promise, marketing messages and consumer expectations.
• Implement a strategy to ensure our policies are drafted in a way that will increase public trust and confidence in the insurance industry.

Speaker Bio
Jeff Heasman worked as a litigation executive and senior liability adjuster before branching out into language and psychology. Jeff holds both a bachelors and masters of law degree, is a qualified language instructor and also a certified practitioner member of the Academy of Modern Applied Psychology. He delivers courses across the globe, either face-to-face or online. Jeff maintains a close connection to the industry by regularly providing consultancy in law and language, especially through his plain language editing service