Webinar: LinkedIn - An Introduction

Monday, 14 September 2020
11:00 am – 12:00 pm
    • Nigel Cliffe, Value Exchange Ltd

This webinar provides an introduction to LinkedIn - liting the lid of what is possible and how to improve your profile.

Learning Outcomes:
At the end of this session delegates will be able to demonstrate an understanding of:

  • The importance and benefits of business networking through the improved use of LinkedIn on your own profile
  • The potential from your existing and future network of Connections and Followers
  • How to optimise and develop your connection strategy
  • What devices work best on LinkedIn
  • What your profile tells me now, and how to fix a few things to be found and relevant
  • The types of LinkedIn accounts – which should you have?
  • How to write a great LinkedIn About section and what it should include
  • The courtesies and etiquettes of LinkedIn – what works and what doesn’t
  • How to turn LinkedIn into a habit & how to maximise the control of some of your key privacy settings


Nigel Cliffe is an experienced multi-channel marketer with over thirty years’ experience in combining the best of marketing with the best of technology to drive improved business performance.

As a result of using LinkedIn successfully since 2007 to drive engagement and new business for many clients, Nigel formed Value Exchange Ltd in 2013 specifically to train others on how to repeat the same success.

Nigel has worked with a wide variety of clients, from one-man businesses through to FTSE 100 companies, universities, charities and central Government, mostly in the UK, but also sometimes internationally. He is also a nominated LinkedIn Trainer for a number of Professional Institutes.

CII Accredited

This demonstrates the quality of an event and that it meets CII member CPD scheme requirements.

1 hour's CPD can be claimed for this event if relevant to your learning and development needs.

It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at www.cii.co.uk/cpd.