Communicating with Customers in Difficult and Uncertain Times

Thursday, 21 October 2021
1:00 pm – 2:00 pm (UK time)
    • Jeff Heasman, Insurance Upskill

The spread of COVID-19 has created difficult and uncertain times for customers and the insurance industry. Customer anxiety is heightened. The industry is under pressure. There are conflicting news stories about what insurance will or will not cover. Never has communication to customers been more important.

Communicating in such difficult and uncertain times requires skill in what to say but also what not to say. Skill in how to deliver the message or how not to deliver the message. This webinar will provide a strategy on how to communicate with customers in the current climate in a way that will reduce anxiety, provide clarity and keep the customer onboard.

Learning Objectives

By the end of the session, participants will be able to:

  • understand how to communicate with customers at times of difficulty and uncertainty.
  • identify the language and communication methods most suitable for your customers.
  • implement a strategy to communicate in a way that provides clarity and reassurance to customers in a way that keeps them onboard.

CII Accredited

This demonstrates the quality of an event and that it meets CII member CPD scheme requirements.

1 hour's CPD can be claimed for this event if relevant to your learning and development needs.

It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at