Influencing Skills

Holiday Inn Cambridge
Tuesday, 09 April 2019
6:00 pm – 7:00 pm
    • Adrian Nash, Managing Director, Radius 360 Ltd


The aim of this workshop is to help others to make the right decision, knowing what to do and say in order to create a positive impact.

Learning Objectives

By Attending this event, delegates will be able to identify:

  • a psychology of persuasion (Cialdini principles)
  • the win-lose dichotomy
  • social proof, authority, liking and consistency

Speaker Biography

Adrian Nash is the Managing Director of Radius 360 Ltd, a learning and development company established in 1998 offering training, consulting, profiling and coaching services to business clients. He has expertise in the designing and presenting of a wide range of management and behaviour related training programmes, as well as specialising in the use of the Discovery® psychometric instrument.

Adrian has been an adviser for the Highways Agency Training Board (responsible for the replacement of police traffic officers on the UK motorway network), he has run learning and development projects for the Scottish Parliament, the Angolan State Oil Industry, and is a tutor and assessor for the Institute of Leadership & Management and the British Institute of Facilities Management.

Additional Details

  • Refreshments will be served before the talk from 5:30pm onwards.

  • If you know of any other CII Members who would like to attend but have not received the invite, please ask them to update their CII Communication Preferences at

  • Parking is free at the venue but you must remember to register your car at reception to avoid a car parking fine

  • Holiday Inn Cambridge
  • Bridge Road, Impington
  • Cambridge
  • CB24 9PH
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CII Accredited

This demonstrates the quality of an event and that it meets CII member CPD scheme requirements.

1 hour's CPD can be claimed for this event if relevant to your learning and development needs.

It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at