Making Yourself Memorable

Holiday Inn Cambridge
Tuesday, 09 July 2019
6:00 pm – 7:00 pm
    • Melissa Kidd, Motem


Our lead-generating ability is directly correlated to the way we describe our proposition in conversation. Given its importance, it is rarely given the attention it deserves by technical professionals. This can mean opportunities are missed as people don’t remember what we do or why we’re different.

Learning Objectives

By Attending this event, delegates will be able to identify:

  • Techniques to ensure people want to hear what you have to say
  • Three concise, clear and conversational introductions that you feel confident using
  • How to apply the principles to your messages
  • An understanding of how to avoid being remembered for the wrong reasons
  • How to increase confidence and motivation, to get out there and meet more prospects

Speaker Biography

Melissa Kidd has a wealth of experience in the financial services sector – built up largely through working with the Chartered Insurance Institute since 2012. As well as working with accountancy and pension firms, Melissa has spoken at a number of HSBC conferences on the subject of successful networking. Prior to specialising in the finance sector, she’s worked for large corporations such as Coca Cola and Royal Mail and institutions such as Bristol and Bath University – where she taught PhD students how to articulate the value of their complex research to the business community

Additional Details

  • Refreshments will be served before the talk from 5:30pm onwards.

  • If you know of any other CII Members who would like to attend but have not received the invite, please ask them to update their CII Communication Preferences at

  • Parking is free at the venue but you must remember to register your car at reception to avoid a car parking fine

  • Holiday Inn Cambridge
  • Bridge Road, Impington
  • Cambridge
  • CB24 9PH
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CII Accredited

This demonstrates the quality of an event and that it meets CII member CPD scheme requirements.

1 hour's CPD can be claimed for this event if relevant to your learning and development needs.

It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at