How to use Storytelling in business communication

Thursday, 29 October 2020
12:00 pm – 1:00 pm
    • Susan Heaton-Wright, The Superstar Communicator

About the Session:

Using stories in our communication: whether it be speaking, written or using social media, is a powerful way to engage and influence your audience. In this virtual masterclass, I show you how to use this powerful communication tool to capture the attention of others and to motivate them to take action.

Learning Objectives:

The aim of this course is that you will go away with knowledge and practical ways to improve your storytelling skills.

These include:

• Appreciate that using storytelling in your business communication is powerful – and not writing a novel!

• What makes a good story

• Why do we tell stories and why do they influence others.

• How we can use stories in spoken conversations; within our social media posts and written communication, to engage with our audience

• Tips on structuring stories: adding interest and varied emotions for your audience.

Speaker Bio

Susan Heaton-Wright is the leader and the creator of the Superstar Communicator™ methodology. She is an international speaker; the MD of award winning music company, Viva Live Music, podcaster and a former prize winning international opera singer. She is an expert in virtual communication; is a remote speaker and delivers CPD accredited webinars and coaching virtually. Susan studied on the Neuroscience Professional Development Programme accredited by the British Psychological Society, enabling her to deliver high quality content with reference to a real understanding of how individuals’ brains impact individuals’ behaviour. She has delivered seminars, workshops, webinars and individual training for many companies including Astra Zeneca, Shell, Microsoft, AXA, Deloitte, RBS, the NHS and Quintiles. As a CPD accredited speaker and virtual speaker, she regularly delivers speeches and seminars to lawyers, accountants and finance professionals, as well as leaders and emerging leaders in organisations. Many of her clients go on to be interviewed on Sky News and BBC as well as speaking at industry conferences. She is regularly interviewed on BBC Radio Five Live; BBC2, local radios and international podcasts. Susan has contributed to articles in Forbes, The Guardian, Huffington Post, Thrive Global, The Scotsman and trade publications. In 2020, she was named as an #ialso 100 top inspirational female entrepreneurs in UK.

Additional Details

The webinar will be held via ZOOM. Full joining instructions will be sent on booking.

If you know of any other CII Members who would like to attend but have not received the invite, please ask them to update their CII Communication Preferences at

CII Accredited

This demonstrates the quality of an event and that it meets CII member CPD scheme requirements.

1 hour's CPD can be claimed for this event if relevant to your learning and development needs.

It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at