Online Event - Social Media Skills

Thursday, 05 May 2022
10:00 am – 11:00 am (UK time)
    • Susan Heaton-Wright, Virtual Impact, Communications & Speaking Consultant, Speaker, Coach, Trainer, Mentor

The Insurance Institute of Cardiff invite you to a webinar on Social Media Skills

Event Details:

Thursday 5th May 2022 10:00 – 11:00

The webinar will be run via Zoom, a global web-conferencing solution. Zoom is easy to use, a link and joining instructions will be sent to you at the time of booking.

About the session:

Social Media and digital marketing are part of any business’s marketing strategy. Posts using images and information are powerful, but to really engage and build trust, using spoken communication: videos, podcasts and ‘Lives’ is the most powerful way to build business relationships. In this virtual workshop I will share how to be a Superstar Communicator on Social Media.

Learning Objectives:

Why spoken communication on social media is so powerful for human engagement on social media

How and where you can add the ‘human’ connection on social media

Discovering the purpose of lives, podcasts and videos for your audience and your business

Superstar Communicator top tips on how to make a positive impact on social media

Simple techniques to structure your messages

Repurposing your ‘live’ content

Tips on software to use to create different effects

About the speaker:

Susan Heaton-Wright is an impact, communications and speaking expert virtually and in live events for emerging leaders and the creator of the Superstar Communicatorâ„¢ methodology. She is an international speaker; the MD of award winning music company, Viva Live Music, podcaster and a former prize winning international opera singer.

She delivers seminars, workshops and individual training for many companies including Astra Zeneca, Shell, Microsoft, AXA, the NHS and Quintiles. As a CPD accredited speaker, she regularly delivers speeches and seminars to lawyers, accountants and finance professionals, as well as leaders and emerging leaders in organisations. Many of her clients go on to be interviewed on Sky News and BBC as well as speaking at industry conferences. She is regularly interviewed on BBC Radio Five Live; BBC2, local radios and international podcasts. Susan has contributed to articles in Forbes, The Guardian, Huffington Post, Thrive Global, The Scotsman and trade publications. In 2020, she was named as an #ialso 100 top inspirational female entrepreneurs in UK.

Susan is a Fellow of the Royal Geographical Society, The Royal Society of Arts and the Incorporated Society of Musicians. She leads a project of musicians in Greece annually, to deliver music workshops to refugees in Athens as part of the 'Love without Borders' charity.

Further information:

A link will be sent via your email address supplied at the time of booking. PLEASE DO NOT share this with anyone else.

Please note that this webinar will be hosted on the Zoom platform which may be restricted by some employers. Members may need to utilise their own personal devices in these circumstances to access the platform.

CII Accredited

This demonstrates the quality of an event and that it meets CII member CPD scheme requirements.

1 hour's CPD can be claimed for this event if relevant to your learning and development needs.

It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at