Business Development Tune-up

Holiday Inn, Westbound A55
Tuesday, 10 February 2015
8:00 am – 9:30 am (UK time)

Speaker: Paul Rutherford ACII FInstSMM, Sales Leadership Development Ltd
Time: 7.30am registration & breakfast for an 8.00am start until 9.30am
Cost: Free, including bacon rolls with tea & coffee

The purpose of this event is to bring into focus 10 good habits of business development which, without refreshment, can occasionally become bad, or neglected, ones!
Topics covered will include:
-Asking clients for referrals
-Expanding the Introducer Network
-Following the sales process
-The balance of talking and listening
-The psychology of buying
-Anchoring
-Framing and phrasing
-Trial closing
-Handling objections
-Asking for the business

Learning Objectives
By the end of this session, delegates will be able to describe:
-How to re-focus on key behaviours that influence clients' buying decisions
-Your business development methods and identify strengths and areas to develop

Speaker Biography
Paul coaches and develops business development professionals. He enjoyed a financial services & general insurance career spanning 25 years in one of the world's largest banking companies. His company, Sales Leadership Development, has been established for 7 years and works with companies across many industries including Financial Advisers, General Insurance Brokers, Bioscience, Accountants, Self-storage and Law firms.

Booking
To reserve your place at this event or should you require any additional information, please email us at: chesterinstitute@cii.co.uk

Venue
  • Holiday Inn, Westbound A55
  • Northop Hall
  • Mold
  • CH7 6HB
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CII Accredited

This demonstrates the quality of an event and that it meets CII member CPD scheme requirements.

1 1/2 hours' CPD can be claimed for this event if relevant to your learning and development needs.

It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at www.cii.co.uk/cpd.