Why People Buy Products and Services

Zoom- Webinar
Thursday, 29 October 2020
11:00 am – 12:00 pm
    • Jeff Heasman, Insurance Upskill

Why People Buy Products and Services

By Jeff Heasman CELTA, LL.B, LL.M, Insurance Upskill

Thursday 29th October : 11.00am - 12.00pm

Jeff Heasman has a postgraduate certificate in English language teaching to adults plus a bachelor and master of laws degree. He has many years' experience working within the insurance and legal professions in litigation and liability loss adjusting, having handled litigation up to the Court of Appeal in London and dealt with insurance claims arising from many worldwide jurisdictions.
Jeff has lectured in legal, academic and business English as well as the language of international negotiation at many UK and international universities. He's delivered training in the law of torts and insurance law and practice to some of the world's largest and most prestigious organisations.


There is a vital question that is very rarely asked in insurance and financial services. A question that will completely transform the way products and services are designed and sold. By then asking appropriate follow up questions, you will build a deep and meaningful relationship with your customers and ensure loyalty. This webinar focuses on the key question and then how to design a strategy for follow up questions based on the customer´s answers. It will transform the way you work with customers and it will take your business success to the next level.

Learning objectives:

By the end of the seminar, participants will be able to:
• identify a fundamental questioning process that will transform the way you do business.
• understand how this will reveal why people buy products and services and in turn increase sales.
• implement a strategy to increase sales and build meaningful relationships with customers.

Further information.

A link will be sent via your email address supplied at the time of the booking. PLEASE DO NOT share this with anyone else.

Please note that this webinar will be hosted on the Zoom platform which may be restricted by some employers.Members may need to utilise their own personal devices in these circumstances to access the platform.

CII Accredited

This demonstrates the quality of an event and that it meets CII member CPD scheme requirements.

1 hour's CPD can be claimed for this event if relevant to your learning and development needs.

It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at www.cii.co.uk/cpd.