Online Reputation – Do things better or Doing Better Things?

Registration from 11:45am to start lecture at 12:00pm

With the explosion of digital media, reputational harm is now quantifiable for the first time and harm in words, pictures and videos stay visible for all to see once its been published. Understanding what the risks are and how we got an Insurance company to underwrite for a threat of harm in words is all part of what you will learn from this presentation. Risks that happen fast, destroy businesses in seconds and with real costs to businesses to deal with it the problem is only escalating. Find out how digital media allows reputations to be destroyed and what can be done to counter act it.

Learning Objectives
By the end of the lecture, delegates will understand the world we now live in and how we must understand the structure of digital harm and threats. Focussing solely on reputational risk the hour will cover:

• why reputation in the digital space is unique
• digital media: a world of lies and misdirection
• risk: how to recognise harm in words
• threat cover: writing policies for the new risk – how and why it’s possible

Speaker Biography
Nicola is the founder of RiskEye, Cloud90 and 118900 Directory Enquiries. RiskEye delivers front line services in Online Risk that occurs in words as opposed to a cyber threat. Using human ingenuity and the latest analytics technology we analyse social media live and deliver threats to our clients 24/7. Experts in online reputation protection, analytics and sentiment. Clients include leading banks, insurance companies, semi states, large global corporates through to working for SME's across the UK, US and Ireland. Former President of the Irish Exporters Association and the first ever female to hold the role in the 68 years history of the association July 17-December 18. Currently a board member of Local Enterprise board 2007 to present. Former board member of the New Childrens’ Hospital for Ireland 2013-2017, Ireland US Council 2012-2016, British Irish Chamber of Commerce board member 2012-2015. Ambassador in Europe for Female Entrepreneurship 2009. Member of DCU Ryan Academy For Entrepreneurship Advisory Board 2012-2014, Chairperson of the RBS Business Achievers Awards 2011/12.