What to say and how to say it: communicating with customers in difficult and uncertain times
communicating with customers in difficult and uncertain time
The spread of COVID-19 has created difficult and uncertain times for customers and the insurance industry. Customer anxiety is heightened. The industry is under pressure. There are conflicting news stories about what insurance will or will not cover. Never has communication to customers been more important. Communicating in such difficult and uncertain times requires skill in what to say
but also what not to say. Skill in how to deliver the message or how not to deliver the message. This webinar will provide a strategy on how to communicate with customers in the current climate in a way that will reduce anxiety, provide clarity and keep the customer on board.
Learning outcomes
By the end of the session, participants will be able to:
* understand how to communicate with customers at times of difficulty and uncertainty.
* identify the language and communication methods most suitable for your customers.
* implement a strategy to communicate in a way that provides clarity and reassurance to customers in a way that keeps them on board.
Webinar length
1 hour (45 mins plus 15 mins Q&A)