Webinar: Sales processes, planning and pipeline management – ‘hope is not a strategy’

Research demonstrates what we know intuitively to be true – sales outcomes are significantly enhanced when we have effective, well documented and understood sales plans and processes.

Learning Competencies
The webinar will cover the key aspects of how to maximise your effectiveness in relation to sales processes and planning:

• Overview core sales process, its importance, and the key activities at each stage
• The advantages of establishing, documenting, and understanding your Ideal Client Profile [ICP]
• Creating your own ICP – multi-factorial approach. Has the shift to remote working and trading shifted the ICP?
• Ongoing qualification of prospects against ICP
• Sales Plans – and core components planning for success
• Pipeline Management and the use of CRM and MI

Learning Objectives
At the end of the session delegates will able to demonstrate an understanding of:

• Build an understanding of the importance of sales processes and planning as essential platforms for successful sales outcomes
• Understand the importance of creating and understanding an accurate Ideal Client Profile both for sales outcomes and client retention and profitability
• Understand the importance of SMART team and individual sales plans to ensure delivery on sales strategy and targets
• The importance of MI/CRM and ongoing pipeline management to successful sales outcomes

This session is being hosted by Birmingham Institute so please book via their website by CLICKING HERE