How to Persuade Anyone to do Anything ... well almost

Samlesbury Hotel J31 on M6
Thursday, 15 February 2018
9:00 am – 3:00 pm (UK time)
    • Lee Warren, Invisable Advantage

Seminar Summary

In business, you have to be persuasive if you want to succeed at any level. During this interactive seminar - led by Lee Warren - fuses magic, business psychology and showbiz to create a ‘business cabaret’ event. You will learn some of the secret skills used by magicians and mind-readers to persuade and influence people.

The seminar is light-hearted in tone, but with a focus on how to use these fascinating skills ethically in business situations, communicating more persuasively with clients and colleagues. This is a ‘hands-on’ session, and everyone will get the chance to try out some of the new techniques immediately.

Who Should Come?

Anyone who deals face-to-face with clients and colleagues and wants to be more influential and persuasive.

Learning Objectives

  • How to stand out by making messages connect with people emotionally as well as rationally.
  • How to build trust quickly to increase your influence.
  • Why you have to understand the client’s world, and how to do it.
  • Why you should always offer more than one option in a pitch, proposal or presentation.
  • Why the way you're currently writing your fees is wrong, and what you can do about it.
  • How to 'frame' your proposition to make it memorable and credible.
  • When to negotiate, and the best way to start.
  • How to build trust quickly to increase your influence.
  • How to encourage people to commit to your ideas and act on them.
  • How to build long-term, influential relationships through reciprocity.
  • How to make sure that your ideas ‘stick’ with clients.

Speaker Biography

Lee has been a professional magician and mind-reader for 20 years, He is a member of the Magic Circle and was described by Prince William as ‘absolutely amazing’. Lee has written sell-out theatre shows and has been a commissioned artist at The Royal Opera House.

Lee has co-run his business, Invisible Advantage since 2010, and he now uses this background in magic, theatre and business to give presentations, seminars and coaching to firms including Deloitte, EY, Barclays Wealth and HSBC, helping people to become more persuasive, present better and increase their ability to get their message across to colleagues and clients.


This will be a joint booking involving members from both Preston & Blackpool and Blackburn & Burnley Institutes

Booking: To confirm your place, and for catering purposes, please contact Joanne on or on 01772 789455 before 11th February

  • Samlesbury Hotel
  • Preston New Rd
  • Preston
  • PR5 0UL
View map

CII Accredited

This demonstrates the quality of an event and that it meets CII member CPD scheme requirements.

3 hours' CPD can be claimed for this event if relevant to your learning and development needs.

It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at