Be seen: be heard: make an Impact VIRTUALLY

Wednesday, 23 September 2020
1:00 pm – 2:00 pm

We welcome all members & guest to attend a lunch time webinar via Zoom which will be presented by Susan Heaton-Wright, who is an impact, communications and speaking expert for emerging leaders and the creator of the Superstar Communicator ™.


With these changing times, we are all being forced to communicate virtually: conference calls, webinars, phone calls, as well as emails. In this interactive workshop, Susan uses the principles behind the Superstar Communicator ™ methodology to find specific techniques to ensure you are making an impact when communicating virtually.

Learning objectives:

The aim of this course is that you will go away with the knowledge and practical ways to be seen, be heard and make an impact when you speak. This includes:

  • Understanding who you are speaking to and ‘what’s in it for them’.
  • Crating clear, concise, focused messages.
  • The importance of preparation and ideas for preparing.
  • How non-verbal communication (body language) play a part in any speaking – even online.
  • How we can make it as easy as possible for others to listen to us, by using our voices effectively, particularly virtually.

About the speaker

Susan Heaton-Wright is an impact, communications and speaking expert for emerging leaders and the creator of the Superstar Communicator ™ methodology. She is an international speaker; the MD of award winning music company, Viva Live Music, podcaster and a former prize winning international opera singer. She is an expert in virtual communication; is a remote speaker and delivers CPD accredited webinars and coaching virtually. Susan studied on the Neuroscience Professional Development Programme accredited by the British Psychological Society, enabling her to deliver high quality content with reference to a real understanding of how individuals’ brains impact individuals’ behaviour.

She has delivered seminars, workshops, webinars and individual training for many companies including Astra Zeneca, Shell, Microsoft, AXA, Deloitte, RBS, the NHS and Quintiles. As a CPD accredited speaker and virtual speaker, she regularly delivers speeches and seminars to lawyers, accountants and finance professionals, as well as leaders and emerging leaders in organisations. Many of her clients go on to be interviewed on Sky News and BBC as well as speaking at industry conferences. She is regularly interviewed on BBC Radio Five Live; BBC2, local radios and international podcasts. Susan has contributed to articles in Forbes, The Guardian, Huffington Post, Thrive Global, The Scotsman and trade publications. In 2020, she was named as an #ialso 100 top inspirational female entrepreneurs in UK.

Susan is a Fellow of the Royal Geographical Society, The Royal Society of Arts and the Incorporated Society of Musicians. She leads a project of musicians in Greece annually, to deliver music workshops to refugees in Athens as part of the ‘Love without Borders’ charity.


CII Accredited

This demonstrates the quality of an event and that it meets CII member CPD scheme requirements.

1 hour's CPD can be claimed for this event if relevant to your learning and development needs.

It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at