We know more than ever before about the human brain and how we make decisions – but most of us are still unaware of how to apply these new insights to selling. Most sales methods have not adapted to today’s selling climate. By applying insights from neuroscience research, we demonstrate how traditional selling behaviours can actually result in alienating customers. We explain why this happens and the methods that should be used to really boost sales – especially when we cant always meet face-to-face.

In this Seminar Darren Amos will discuss the options available to fund retirement through your business, including actual Pension schemes, Buy to Let property and other forms of investment. Darren will look at why it is essential to have a properly planned retirement strategy as a central part of your overall financial planning.

Many of our decision making is based on instinctive, unconscious bias. Within business this could impact our ability to make effective decisions. In this powerful session we discover why we rely too much on instinctive choices; why we stereotype others and provide solutions for making better decisions in future. This session challenges people to recognise we ALL have biases, why we have them and what steps we can all make in order to make better business decisions. This is a powerful way to demonstrate the power of an inclusive workplace.

We will be hosting the 112th AGM by conference call, a first for the local institute. Join us!