Writing To Express And Not To Impress

Little training, if any, is devoted towards professional communication skills. However, the emails, letters and reports produced by a company are its public face and impressions are formed on the basis of those documents. Because communication skills are often learnt ‘on the job’, bad habits are engrained in to new generations of employees.

The need to use clear and transparent language is increasingly becoming an issue in the insurance industry. The FCA Thematic Reviews of 2013 emphasise the need for information to be presented in a clear and appropriate way. Furthermore, the Consumer Insurance (Disclosure and Representations) Act 2012 sets out the need for insurance professionals to use clear and specific language when dealing with consumers.

Lead by Jeff Heasman, this fun and interactive seminar assists participants in being able to identify typical clichés, jargon and archaic words and phrases credible plain English alternatives. It will help insurance professionals to ensure information is accessible to the reader and can be clearly understood.

The ultimate aim is to encourage insurance professionals to switch the focus away from writing to impress their reader and to use plain English in order to express themselves clearly. For example, is there still a place in modern professional communication for words and phrases such as, ‘hereinafter referred to as’, ‘herein’, ‘see attached herewith’, ‘cards on the table approach’, ‘going forward’ and ‘in the pipeline’?

Learning Objectives
By the end of the event, the delegates will be able to identify:

• typical cliches
• jargon and archaic words and phrases
• credible plain English alternatives
• how to ensure information is accessible to the reader and can be clearly understood

To join us for this event, please use our online booking form below.

Tea/coffee/orange juice and biscuits will be served before this event which will start promptly at 6.00pm.

Please note: A different email address will need to be entered for each person being booked onto this event. This address will only be used by us to ensure that no duplicate bookings have been made and to make contact in relation to this booking.

Getting there
There is no free parking at Brighthelm Centre but they do have a car park available for users of the Centre at a cost of £5 for half a day. If using this car park, please contact reception (using the entry phone) for a permit on arrival.

There is also a NCP car park next to the venue (please note that charges are likely to apply for the whole of your stay) and Brighton Station is only 3 minutes' walk away.