Linkedin Prospecting - How To Find Leads, Engage, And Sell Without Being Salesy

Thursday, 14 April 2022
10:00 am – 11:00 am (UK time)
    • Christina Robinson, Green Umbrella Marketing Ltd

Session Outline

Are you worried that your LinkedIn profile isn’t attracting the right kind of prospects? Do you need help engaging when you do find them? Let’s dive into the essentials, helping you become a master of connection, we’ll cover how to find & search for your prospects, how to engage, and how to avoid being spammy or salesy.

When this session is over, you’ll be able to effectively leverage LinkedIn as part of your prospecting strategy. Implement what you learn and you’ll even find your prospects coming to you!

Diversity

The Insurance Institute of Bradford values and respects diversity and strives in all of our activities to take account of and respect the interests of all people it serves. There is an expectation that all speakers / presenters and attendees will act in this way too. Please see our Equality Policy on our website

Learning Objectives

After watching, and acting on the key points of this webinar you will have achieved the following:

  • Recognise the importance of having an active and consistent presence on LinkedIn.
  • Understand how to use the features of LinkedIn to prospect successfully.
  • Awareness of the importance of building a quality network that generates inbound leads.

Speaker Biography

Christina has been working with businesses since 2013 to launch, develop and perfect their online presence. Her cool, calm approach to digital marketing will leave you walking away with practical strategies that you can implement immediately into your business.

Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player in your market. Christina is MD of Green Umbrella Marketing, a digital marketing agency known for providing social media management and coaching services, design and print services, and online marketing strategies.

Who Should Attend

Anyone involved in or with an interest in sales or in simply improving their Linkedin profile.

CII Accredited

This demonstrates the quality of an event and that it meets CII member CPD scheme requirements.

1 hour's CPD can be claimed for this event if relevant to your learning and development needs.

It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at www.cii.co.uk/cpd.