Personal Brand

Enhancing your Personal Brand– develop your reputation for success!

Everyone has a brand. It affects everything at work – from how receptive people are to your ideas to your chances of promotion.
Your brand has two dimensions – your self-definition (your own sense of who you are and what value you bring] and the compilation of the perceptions (based on all kinds of data) held about you by others. Brand management involves making sure your intentions and the reality of your brand to others are aligned

• Gain clarity on the impact delegates would like to make in certain contexts
• Use a simple strategy for gathering feedback to close any gap between their intention and reality
• Utilise 5 Ps framework to develop and manage personal brand

5 Ps Framework

• Persona
• Permission – do you give yourself permission to be a member or just a guest
• Promotion
• Product - developing technical, leadership and human skills
• Packaging - ensuring delegate presentation is sending the right message so that it reinforces brand