Webinar - Why people buy products & services

The Insurance Institute of Cardiff invite you to a webinar on – Why people buy products & services

Event Details:

Wednesday 2^nd December 2020 11:00 – 12:00

The webinar will be run via Zoom, a global web-conferencing solution. Zoom is easy to use, a link and joining instructions will be sent to you prior to the webinar.

About the session:

There is a vital question that is very rarely asked in insurance and financial services. A question that will completely transform the way products and services are designed and sold. By then asking appropriate follow up questions, you will build a deep and meaningful relationship with your customers and ensure loyalty.

This webinar focuses on the key question and then how to design a strategy for follow up questions based on the customer´s answers. It will transform the way you work with customers and it will take your business success to the next level.

Learning Objectives

• Identify a fundamental questioning process that will transform the way you do business.
• Understand how this will reveal why people buy products and services and in turn increase sales.
• Implement a strategy to increase sales and build meaningful relationships with customers.

About the speaker:

Jeff Heasman is a professional trainer who specialises in communication skills within the insurance and financial services sector. Jeff is a certified practitioner in Neuro-Linguistic Programming (NLP) and a professional member of the Academy of Modern Applied Psychology.

In addition, Jeff holds a bachelor's degree in law from the University of Glamorgan and a master of laws degree from Swansea University, as well as a postgraduate certificate in teaching English language to adults.

Jeff spent many years in practice as a litigation executive, dealing with cases up to and including the Court of Appeal in London (England v IBC Vehicles Ltd) and as a senior liability adjuster at Crawford and Company. Subsequently he was Dean of the Faculty of Law at Cavendish University in Zambia, has been a tutor at Swansea University and a lecturer in international negotiation skills to MBA students at ESIC University in Spain.

Jeff now combines his experience and expert knowledge to provide communication skills training to prestigious organisations, companies and individuals throughout the world.

Further information.

A link will be sent via your email address supplied a day before the webinar. PLEASE DO NOT share this with anyone else.

Please note that this webinar will be hosted on the Zoom platform which may be restricted by some employers. Members may need to utilise their own personal devices in these circumstances to access the platform.