Lunchtime Lecture: Influence and Persuasion
Why this?
We’re all in the business of influencing and persuading. By understanding some of the science behind persuasion and personalities, delegates will improve their chances of buy in, change and success.
Who is it for?
It is ideal for those in sales roles who need to influence and persuade colleagues, clients and prospects. It has been delivered to brokers, senior business development professionals and sales co-ordinators in insurance companies as well as senior managers – who understand that influence is at the heart of leadership.
What will it cover?
By the end of the session, delegates will be able to:
- Recognise the 4 main personality styles and understand what motivates each of them
- Use the insight to identify the personality styles of their key stakeholders – and those that they struggle to get along with
- Adapt their style of communication to improve their chances of success.
- Avoid switching people off
- Recognise the six scientifically-proven principles of persuasion
Time: Registration & buffet lunch 12.30pm; Lecture 1pm; Finish 2pm
Venue: Hotel du Vin
Access is available through Pub du Vin entrance in Edmund St for people with mobility needs.
If this event becomes fully booked, please email birminghaminstitute@cii.co.uk to be added to our reserves list.
CII Accredited
This demonstrates the quality of an event and that it meets CII member CPD scheme requirements.
1 hour's CPD can be claimed for this event if relevant to your learning and development needs.
It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at www.cii.co.uk/cpd.