What we need to know to turn LinkedIn into a lead generation tool

Overview:

This session will add further detail to the introduction session, offering a question and answer session for attendees who want to improve their profile and delve deeper into tips and strategies that will enhance their use of LinkedIn. In this workshop session, we will review examples of good practice, examine the power of LinkedIn Advanced Search, learn how to use the publishing tools and leave with an understanding of how to build a strategy to really make LinkedIn deliver results for you.

We will examine the process for how to make ourselves and our content relevant and attractive. Much of the afternoon session will be held live on LinkedIn. Having a profile alone on LinkedIn will generate few opportunities. One has to commit to be engaged and willing to create an active presence on the platform. For those that do, I guarantee results!

Learning objectives:

• The types of LinkedIn accounts – which should you have? When should you consider upgrading?
• The courtesies and etiquettes of LinkedIn – what works and what doesn’t
• How to improve and build on your profile to get found
• How to promote your personal brand through your LinkedIn profile
• How to navigate your home page in the shortest time for the greatest return
• How to connect your Twitter presence with LinkedIn
• How to maximise the control of your privacy settings
• How to make connections and manage invitations to connect
• How to establish your skills for greater SEO value (Search Engine Optimization)
• How to create and amplify content to create engagement and opportunity
• How to use Advanced Search to find targeted prospects and influencers
• How to build a successful LinkedIn strategy to meet your objectives

Time: 1pm Lunch; 2pm Start; 5pm Finish

Venue: Elizabeth Fry Room @ The Priory Rooms

The two sessions can be attended as a complete program, or in either half (Please ensure you book on both sessions if attending for the full day). Visitors to only the afternoon session will be taken straight into more advanced features and should be aware that we will not be ‘going back to basics.

Lectures are provided free of charge to CII/PFS members. A £15.00 charge is made for non-members attending the lecture payable at the time of booking (Please note: If payment is not made at the time of booking online, kindly advise in the special requirements box your method of payment, e.g. cheque to follow in post).