How To Discover What Your Customers Actually Need

This webinar teaches insurance professionals to uncover real customer needs - beyond what they say. Focused on human-centred design, the session highlights principles of desirability, feasibility, and viability to guide product, service, or process innovation. Participants will learn to avoid common innovation pitfalls, ask unbiased questions, and identify important and under-served customer needs. Ideal for anyone designing customer-focused solutions, the webinar equips attendees with best practices to gather meaningful insights and ensure innovations address relevant and impactful problems.

This webinar is for you if: 

• You have responsibility for designing new products, services and/or processes for customers
• You want to understand some common pitfalls of innovation – and how to avoid them!
• You want to understand “best practice” when getting input from your customers