Effective Insurance Sales Conversations Part 1 of 6 - Overview of Selling / Buying

In the first session of this 6 part series, we'll explore the fundamentals of successful selling, including what selling really means, why people buy, and how understanding different buyer types and buying modes can help you tailor your approach.

We'll also introduce the powerful Retain, Grow and Gain framework, providing practical insights into how to deepen existing customer relationships, identify new opportunities, and attract new business.

Whether you're new to insurance sales or looking to refine your approach, this interactive session will provide valuable tools and strategies to help you have more impactful customer conversations and deliver better commercial outcomes.

• Develop an understanding of the principles of effective selling and how they contribute to achieving business objectives.  
• Identify the key factors that influence customer buying behaviour and recognise different buyer types and buying modes.  
• Understand the Retain, Grow and Gain framework and how it can be applied to strengthen customer relationships and generate new business opportunities.