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Effective Insurance Sales Conversations Part 2 of 6 - Planning a Sales Call

Thursday 29 October, 12:30 pm - 1:15 pm (UK time)
Sharon Drew, Sales & Commercial Consulting
CPD
CPD Webinar Regional Connections

Great sales conversations start long before you pick up the phone. In the second session of our Effective Insurance Sales Conversations webinar series, we'll focus on the preparation, planning, and structure needed to make every customer interaction more purposeful and productive.

You'll learn how to research customers effectively, set clear objectives for your sales calls, and recognise the impact you have on the customer experience. We'll also explore a proven sales call structure, including techniques for making strong openings, engaging confidently with gatekeepers, and using the A.I.D.A. (Attention, Interest, Desire, Action) model to create customer interest and drive meaningful conversations.

Whether you're looking to improve conversion rates, build stronger customer relationships, or simply feel more confident when approaching prospects, this session will provide practical tools and techniques that you can apply immediately in your day-to-day role.

Learning Objectives

  • Improve my ability to prepare effectively for sales calls through customer research and planning.
  • Set clear, measurable objectives for sales conversations that align with customer needs and business goals.
  • Understand how you make a difference.
  • Apply a structured sales call approach, including effective openings, engaging with gatekeepers, and using the A.I.D.A. model to create customer interest.
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CPD hours

CII Accredited

This demonstrates the quality of an event and that it meets CII member CPD scheme requirements. 1 hour CPD can be claimed for this event if relevant to your learning and development needs.
It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at www.cii.co.uk/learning/cpd/.