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Effective Insurance Sales Conversations Part 3 of 6 - Developing the Call / Presenting

Thursday 19 November, 12:30 pm - 1:15 pm (UK time)
Sharon Drew, Sales & Commercial Consulting
CPD
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Knowing how to uncover customer needs and present the right solution is at the heart of every successful sales conversation. In the third session of our Effective Insurance Sales Conversations webinar series, we'll focus on the skills needed to develop meaningful customer discussions and present proposals that clearly demonstrate value.

This session explores effective questioning and active listening techniques to help you gain a deeper understanding of what matters most to your customers. You'll also learn how to use the Features, Advantages and Benefits (FAB) framework to present products and services in a way that connects with customer needs and highlights relevant solutions.

By the end of this session, you'll be better equipped to ask the right questions, listen for valuable insights, and present solutions with confidence, helping customers make informed decisions while improving your sales effectiveness.

Learning Objectives

  • Improve my ability to prepare effectively for sales calls through customer 
  • Strengthen my questioning and active listening skills to better understand customer needs and priorities.
  • Present products and services confidently using the Features, Advantages and Benefits (FAB) framework to demonstrate value.
  • Tailor proposals to address customer challenges and communicate solutions effectively.
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CII Accredited

This demonstrates the quality of an event and that it meets CII member CPD scheme requirements. 1 hour CPD can be claimed for this event if relevant to your learning and development needs.
It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at www.cii.co.uk/learning/cpd/.
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Thu 29 Oct, 12:30 pm - 1:15 pm
Sharon Drew
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Sharon Drew
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