The Building Champions Coaching Programme

Programme Lead: Jamie Peacock MBE – Former England and GB Rugby League Captain, Leadership Coach, Motivational Speaker

Dates: 28th May – 14th July

Venue and Format: The programme will be conducted over 5 sessions on a hybrid basis, with 2 sessions conducted online and 3 conducted face-to-face at Novotel, Leeds City Centre

Overview

The Insurance Institute of Leeds is delighted to once again provide the Building Champions Coaching Programme. Building Champions is Jamie Peacock’s mentoring programme based upon his keynote seminar Champion Teams and the Principles of Success. The course covers Personal Development and Leadership Training, it is bespoke and will be tailored to your individual business and personal needs.

The Insurance Institute of Leeds is giving our members (including members of the PFS) the chance to participate in the programme and applications are now invited (see below).

Learning Objectives

Throughout the mentoring scheme, Jamie’s approach to coaching helps re-examine behaviours that hold back individual progress, and action positive habits for lasting change. You will see the benefits through:

• Enhanced leadership skills and capabilities.
• Greater levels of self-motivation and increased employee morale.
• Improved decision making skills.
• Boosted mental resilience.
• Discovering new personal potential.
• Adaptability and clearer thinking.

Through the coaching program, Jamie will work closely with you to build on strengths and identify areas of growth, allowing you to develop personally and to create dependable and resourceful teams.

The dates for this year’s programme will be:

• 28th May – Session 1 including Group (in Person)
• 8th June – Session 2 via Teams
• 18th June – Session 3 including Group (in Person)
• 30th June – Session 4 via Teams
• 14th July – Session 5 including Group (in Person)

Who Should Attend

The Building Champions Programme is aimed specifically at senior managers, directors business owners and / or senior executive board directors.

To Apply:

Please email Melanie Jordan from The Insurance Institute of Leeds at mel.jordan.iil@outlook.com with the following information:

• Your name
  Your CII Membership Number / PFS Membership Number
  The name of your current business / your current employer
  The position that you hold in the business
  The number of employees you are responsible for 

Explain in no more than 500 words the challenges that you have face in running your business or department / division why you think this programme would benefit you.

Applications must be received by 14th May 2026, with successful applicants being notified by Thursday 21st May 2026.

If you have any questions in relating to the programme please email Melanie Jordan at mel.jordan.iil@outlook.com or call Mel on 07458 110581.

Speaker Biography

Jamie Peacock MBE

Regularly described as one of the best players of his generation Jamie enjoyed a long and glittering career in the field of professional Rugby League playing with great distinction for Bradford Bulls, Leeds Rhinos, England and Great Britain. By the time he reached the end of his playing career Jamie had become the most decorated player of the Super League era.

Jamie now runs a number of successful enterprises ranging from Health and Wellbeing programmes to motivational talks targeting self-improvement, leadership and team collaboration. He is also now a keen endurance runner which he links to his support for charities, having raised over £100,000 for causes such as MND, Greenhouse Sports Project and Sue Ryder Hospices.