Is Content Marketing the best way to engage clients
In this session we’ll look at how to make your business stand out in your area using content marketing. How to engage with clients and build trust so they seek to do business with you.
By the end of this session, delegates will have an understanding of:
• The difference between content marketing and traditional marketing
• The Zero Moment of Truth
• Turning client questions into blogs, videos and audios
• Building trust through engagement.
Roger Edwards is a marketing consultant from Edinburgh. He helps small businesses with marketing strategy, content and social media.
Until he launched Roger Edwards Marketing Ltd, he was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember him as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Roger is passionate about marketing, delivering blogs and videos on the subject as well as speaking to audiences around the world.
12 noon Refreshments and networking
This demonstrates the quality of an event and that it meets CII member CPD scheme requirements.
3/4 hours' CPD can be claimed for this event if relevant to your learning and development needs.
It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at www.cii.co.uk/cpd.