The Power of Storytelling

The Power of Storytelling Storytelling has been an essential and dominant aspect of human communication from the dawn of our evolution. This session draws on findings in neuroscience and psychology to explain why it is so powerful across multiple fields including leadership, organisational culture, learning and sales, and how we can leverage this knowledge with specific application to sales and client engagement

Learning Objectives

• Understand why storytelling is so powerful
• Understand how to use storytelling to be an effective communicator
• Understand how to utilise the power of storytelling to achieve successful sales [and client] outcomes

Content & Learning

• The benefits of storytelling • Stories versus data – emotional and rational decision-making
• Neural coupling, the role of dopamine, oxytocin, and the amygdala
• Attributes of a great story
• Metaphors
• Storytelling in sales – ethos, pathos, and logos
• A compelling story framework