Impossible to Inevitable

UCLAN, Foster Buildings
Thursday, 20 October 2016
5:30 pm (UK time)

The lecture will give an insight into the psychology of Behaviour and Performance

This is a joint event with the Insurance Institute of Blackburn and Burnley.

Speaker: Steven Ashurst from i2i.

Time: from 5.30pm including buffet

Cost: Free - places are limited on a first come, first served basis.

Key Learning Points

The Key Learning Points are

  • Understanding why we behave and perform as we do
  • How to change self limiting beliefs
  • How to sustain improvement
  • How to apply these principles in business



To confirm your place, and for catering purposes before 18th October, please contact Joanne on or on 01772 789455

Speaker Bio

Steve joined Lancashire Constabulary in July 1979 and undertook a variety of roles before retiring in the role of Detective Inspector in January 2010. During his time in the police Steve experienced many challenging situations and was responsible for supervising large teams and leading serious and complex criminal investigations.

Steve first became aware of the i2i (Impossible 2 Inevitable) material in 1998 when he was introduced to Michael Finnigan, CEO of i2i. Steve then utilised the i2i principles with his teams in order to improve levels of resilience, motivation and performance. Since leaving the Police and joining i2i, Steve has delivered the i2i material to a variety of sectors including private business, public sector and sport.

i2i help individuals, teams and organisations to develop a culture of high performance thinking through the learning and understanding of psychological strategies. Their programmes are designed specifically to improve performance and results.

  • UCLAN, Foster Buildings
  • Preston
  • PR1 2HE
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CII Accredited

This demonstrates the quality of an event and that it meets CII member CPD scheme requirements.

3/4 hours' CPD can be claimed for this event if relevant to your learning and development needs.

It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at