Anyone Can Sell!

Thursday, 25 May 2023
10:30 am – 11:30 am (UK time)
    • Steve Smith, Business Doctors Franchising Ltd

Purpose of the Webinar

Refresher training, new ideas and fresh techniques for those currently active in sales whilst de-mystifying the ‘Art of Selling’ for those who feel uncomfortable in roles that require some sales work.

Learning Objectives

  • Understanding of the principle of demand creation
  • Basic definition of marketing and how marketing links to sales
  • Mastery of a simple, effective sales presentation structure to deliver success with customers.
  • Appreciation that Listening is more important than speaking within the sales process.

Benefits to an organisation or individual

  • Increased confidence in both Business to Business and Business to Consumer selling scenarios.
  • More targeted and effective ‘sales pitches’
  • Improved Listening Skills
  • Leading to increased sales and profit

Topics covered

  • How marketing and sales activities create demand.
  • Classical marketing theory with an explanation of how it links to sales activities.
  • Definition of selling and how it links to influencing and negotiating.
  • The Compelling Selling Process.
  • Hints and tips on maximising impact.

By the end of the Seminar, delegates will be able to:

  • Understand the importance of knowing customer’s needs.
  • Have confidence in using a natural, subtle sales model.
  • Recognise opportunities to upsell.
  • Have additional styles and techniques to experiment with.

Speaker Bio - Steve Smith

Business Doctor for St Helens, Wigan, Widnes & Leigh, Steve Smith joined the Business Doctors network with 30 years’ experience in Senior Management and Director roles for blue chip companies such as Procter and Gamble, Kellogg’s and AG Barr.

Born and raised in St Helens, Steve graduated from the University of Sheffield with a degree in Business Studies, before starting his career at Procter and Gamble. Working on leading brands in various sales, marketing and commercial roles, Steve built his experience in business planning and strategy, team leadership, P & L management, consumer brand development and trade marketing.

Steve gained a great sense of satisfaction not only in achieving sales, revenue and profit growth, but also through training, coaching and motivating others. Combined with the desire to take on a new challenge, Steve became a Business Doctor, and enjoys sharing his knowledge and experience to make a big difference to SME’s in his local area, helping them overcome the challenges and issues they face. In 2021 he released his first business book ‘Baked Alaska’ – a down to earth summary of his career to date and retains a passion to provide quality business advice in ‘bog standard English’.

In his spare time, Steve enjoys reading history books, particularly about WW1 and WW2. He’s also a keen runner and likes watching football, rugby and cricket.

Post Webinar Slide Deck

The content of this webinar is the intellectual property of Steve Smith and/or Business Doctor.

The webinar is for personal use only and should not be used for the purposes of training third parties; such use will be considered a breach of the intellectual property rights.

CII Accredited

This demonstrates the quality of an event and that it meets CII member CPD scheme requirements.

1 hour's CPD can be claimed for this event if relevant to your learning and development needs.

It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at