Power of Questions

Wednesday, 17 January 2024
10:00 am – 11:00 am (UK time)

We are fortunate to have Nick Thomas & Associates deliver a very relevant session to start the program of events for 2024 on a topic that is applicable across all roles and stages of personal and career development...

"The wise man doesn't give the right answers, he poses the right questions." -Claude Levi-Strauss.

Asking the right questions of ourselves, as much as of others, is one of the keys to success in our business and personal lives.

This session helps us to understand why questions are so important and how powerful they can be in leading us to the outcomes we want to achieve, working with clients and prospects, team members and co-workers, in personal relationships and with ourselves.

Content and learning:

  • The limitations of language and using questions to recover lost information – ‘transderivational search’
  • Directing Focus in ourselves and others
  • Building awareness, accountability, and responsibility – psychological ownership and action
  • Questions vs statements, giving vs seeking
  • Building empathy and rapport
  • Skilful questioning techniques in Sales and Client work – exploring SPIN sales questions


  • Understanding the need for questions
  • Understanding the power of the questions we ask ourselves and the questions we ask others
  • To learn skilful questioning techniques to achieve the outcomes we want in business and personal lives

On booking, the Zoom details will be provided in the confirmation email.

Our speaker:

Nick’s unique experiences both as a sales and relationship management specialist, and as a highly qualified coach allows him to explore this vital subject from multiple perspectives.

Nick offers a unique combination of skills in the UK insurance training sector – an industry sales specialist and a widely qualified professional coach and trainer. Nick is an Economics graduate with over 25 years corporate insurance broking experience. He was a highly successful sales producer in the UK broking market before progressing into regional and then national sales leadership roles. As National Development Director at HSBC, Nick was one of only 40 people from a global workforce of 265,000 selected as part of the STARS programme to recognise exceptional performance. He is a highly trained consultative sales specialist, and his experience includes a secondment with a major management consultant to design a best practice sales process.

In the mid-2000s, Nick developed a chronic health condition; his journey to recovery fostered a new range of interests, and a passion for health, and performance. He studied widely, qualifying as a Master Practitioner in Neuro-Linguistic Programming (NLP), obtaining a Diploma in Life Coaching, before going on to study Corporate/Business Coaching with The Coaching Academy. He is also a qualified Holistic Lifestyle Coach and Advanced Exercise Coach. Nick has worked in a self-employed capacity in training, coaching, and consulting since 2017, including as a specialist adviser in Insurance sector M&A (Mergers & Acquisitions) sector. He set up Nick Thomas & Associates in 2020 in response to demand from his industry network for training solutions designed and delivered by people with a background of working in the industry.

Nick Thomas

CII Accredited

This demonstrates the quality of an event and that it meets CII member CPD scheme requirements.

1 hour's CPD can be claimed for this event if relevant to your learning and development needs.

It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at www.cii.co.uk/cpd.