Skills Week - How to use storytelling in business communication

Using stories in our communication: whether it be speaking, written or using social media, is a powerful way to engage and influence your audience. In this virtual masterclass, I show you how to use this powerful communication tool to capture the attention of others and to motivate them to take action.

Learning Objectives: The aim of this course is that you will go away with knowledge and practical ways to improve your storytelling skills. These include:

• Appreciate that using storytelling in your business communication is powerful – and not writing a novel!
• What makes a good story
• Why do we tell stories and why do they influence others
• How we can use stories in spoken conversations; within our social media posts and written communication, to engage with our audience
• Tips on structuring stories: adding interest and varied emotions for your audience

Susan Heaton-Wright is an impact, communications and speaking expert for emerging leaders and the creator of the Superstar Communicator™ methodology.

She is an expert in virtual communication; is a remote speaker and delivers CPD accredited webinars and coaching virtually.