AI Integrated: Strategy, Marketing & Execution

Session 1: AI & Strategic Marketing

From insight to intelligent planning

• Moving beyond AI hype to strategic application

• Enhancing market analysis and audience insight

• Structuring campaigns and content planning

• Using AI to strengthen decision-making, not shortcut it

Session 2: From Strategy to Operational Delivery

Turning plans into structured execution

• Translating strategy into campaigns and workflows

• AI-assisted project planning and task mapping

• Embedding AI into day-to-day operational processes

• Identifying high-impact automation opportunities

Session 3: AI Inside Microsoft & Core Platforms

Integration across the tools you already use

Live demonstrations including:

• Excel – structured thinking, data interpretation and model support

• Word – drafting, structuring and refining documents

• PowerPoint – building coherent presentations from strategic inputs

• SharePoint and collaboration workflows

Where full Copilot access is unavailable, alternative AI platforms will be demonstrated to show comparable outcomes.

Session 4: Practical Automation & Business Optimisation

Improving operations at a granular level

• Identifying repetitive or manual processes suitable for AI support

• Improving reporting, internal communication and documentation

• Automation ideas that increase capacity and efficiency

• Building a practical AI implementation roadmap

Delegates will leave with clear, realistic next steps to embed AI confidently within their organisation.

Please bring a laptop or tablet to fully participate in the practical elements of the session. This will not be an effective learning experience on a mobile phone.