PR for Financial Advisers

This one-hour webinar will introduce financial advisers to the value of PR as a strategic tool for building trust, visibility and reputation. In a sector where credibility and relationships are central to success, PR can help firms communicate their expertise, values and personality in a way that feels authentic and relevant.

The session will cover what PR is what it is not while exploring how advisers can use media, storytelling, thought leadership, community activity and expert commentary to raise their profile.

Attendees will learn how to spot newsworthy opportunities, shape key messages, avoid common PR mistakes and build a more confident public presence without needing a huge budget.

The webinar will leave attendees with practical ideas they can use to strengthen their reputation, connect with the right audiences and position themselves as trusted voices in their field

Sheila Roberts de Manzano bio

Sheila Roberts de Manzano is a communications consultant and meaningful experiences creator with more than 20 years’ experience across public relations, strategic communications, events, stakeholder engagement and brand visibility. She has worked across commercial, public sector, charity, community and purpose-led environments, helping organisations tell their stories with clarity, confidence and impact.

Her experience includes media relations, campaign development, event delivery, partnership building, internal communications and reputation management.

Alongside her communications career, Sheila is an advocate and champion for equality, diversity and inclusion, with a particular interest in neurodiversity, accessibility, belonging and creating spaces where people feel seen, heard and valued. She is a neurodiversity ambassador, community advocate and radio host of Wired Differently: The Neurodiverse Hour, using lived experience, professional insight and practical communication skills to support more inclusive conversations in workplaces, communities and client-facing services. In 2026, Sheila’s activity in this area was recognised through two national award nominations for her contribution to neurodiversity advocacy and community inclusion.