Online Event - The Insurance Market Cycle and the Soft Market

The Insurance Institute of Cardiff invite you to a webinar on; The Insurance Market Cycle and the Soft Market

Event Details:

Thursday 29^th January 2026 10:00am – 11:00am

The webinar will be run via Zoom, a global web-conferencing solution. Zoom is easy to use, a link and joining instructions will be sent to you at the time of booking.

About the session:

This session is the first in a series of two that focus on the soft market; both can be run standalone. This session explores how the insurance market cycle operates, and how the current soft market has evolved, before turning to the implications for both insurers and brokers.

Finally, we explore some core strategies for both protecting existing account revenue and winning new business in this environment. Trainers – Nick Thomas and David Hole

Learning and Content:

• The mechanics of the insurance market cycle
• Where are we in the cycle [by class of insurance]? What factors have/are causing this softening market?
• How is this position likely to develop in the short to medium term
• The implications for brokers and insurers. Threats to existing clients, premium and commission suppression. Competitor action.
• Action to protect and grow existing accounts, and maximise sales

Learning objectives:

Following this presentation the delegates will be able to:

• Be able to explain the insurance market cycle and the reasons for the softening market to clients or brokers
• Be able to discuss with clients their strategic options to best respond to developing market conditions
• To understand the implications of the softening market from a sales and account management/retention perspective

About the speaker:

The Course will be run by David Hole.

David is an experienced insurance professional with a career spanning 39 years; he has enjoyed wide exposure in the London Insurance Market and elsewhere resulting from his industry-specific training activity.

David is a part-time complaint manager for a Lloyd’s coverholder, as well as a subject matter expert for the Chartered Insurance Institute, authoring and updating modules for the CII computer-based training programme, Broker Assess. His experience includes Head of Claims at Plum Underwriting Ltd, where he was responsible for managing the relationship between insurers and claims third party administrators, handling larger claims received via technical referral processes.

David has been delivering technical insurance training for over 20 years, to a variety of different industry customers in the UK and abroad and provides examination support for clients undertaking CII studies to achieve industry recognised designations. He provides training on many general insurance classes up to at least intermediate level to include motor trade insurance, cyber, marine cargo, commercial property, business interruption, liabilities, construction, engineering, and trade credit. He also delivers more generic underwriting and claims training.

Further information:

A link will be sent via your email address supplied at the time of booking. PLEASE DO NOT share this with anyone else.

Please note that this webinar will be hosted on the Zoom platform which may be restricted by some employers. Members may need to utilise their own personal devices in these circumstances to access the platform.

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