Introduction to LinkedIn - get started, feel confident and get results
Do you want to LinkedIn with confidence? If so, this session is for you.
During this event, you will be exploring the world of LinkedIn and its increasing popularity in the insurance industry. The session will feature a comprehensive overview of the latest LinkedIn trends, sharing critical steps for setting up your LinkedIn profile, building a network that works, and establishing a social media plan that won't lead to burnout. Finally, the speaker will share top tips to remain consistent on LinkedIn without feeling overwhelmed, along with a list of people to follow in the insurance industry for inspiration and guidance.
Don't miss this opportunity to learn more about how to make LinkedIn work for you.
Learning objectives
- Role of LinkedIn in the insurance industry
- LinkedIn user types
- Setting up a LinkedIn profile
- Building a LinkedIn network that works
- Establishing a social media plan and content
- Remain consistent on LinkedIn
About Sandra Lewin
Sandra Lewin has had a diverse career in the insurance industry, working in various roles such as broking, business development, and project management. In 2021, she decided to leave her stable corporate job and venture into entrepreneurship. Currently, Sandra delivers Change Programmes across the London Market and runs a media company that assists insurance professionals and firms establish a successful media strategy. Additionally, she is the host of the '100 Women in Insurance' podcast, celebrating women and showcasing a variety of roles. Sandra's primary goal is to change the perception of insurance as a 'boring' career choice. Sandra encourages and supports insurance professionals and firms to join social media to achieve this.
Please note: This event is a regional collaboration between the local institutes in the area. Your booking details will be shared with the Insurance Institute of Cambridge, which is acting as the host institute for this event.
CII Accredited
This demonstrates the quality of an event and that it meets CII member CPD scheme requirements.
1 hour's CPD can be claimed for this event if relevant to your learning and development needs.
It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at www.cii.co.uk/cpd.