Influence and Persuasion, with Melissa Kidd

The Mandolay Hotel & Conference Centre
Wednesday, 19 April 2017
6:00 pm – 7:45 pm

About the seminar

We’re all in the business of influencing and persuading. By understanding some of the science behind persuasion and personalities, attendees will improve their chances of buy in, change and success.

The session is ideal for those in sales roles who need to influence and persuade colleagues, clients and prospects. It has been delivered to brokers, senior business development professionals and sales co-ordinators in insurance companies; as well as to senior managers - who understand that influence is at the heart of leadership.

By attending this session participants will be more skilled in recognising different personality types and adapting their communication approach in order to increase their chances of getting a yes!

Learning Outcomes

By the end of the session, delegates will be able to:

•Recognise the 4 main personality styles and understand what motivates each of them

•Use the insight to identify the personality styles of their key stakeholders – and those that they struggle to get along with

•Adapt their style of communication to improve their chances of success

•Avoid switching people off

•Recognise the six scientifically-proven principles of persuasion

•Apply the principles of persuasion and influence to relevant challenges they face.

More about our speaker

Melissa has a wealth of experience in the financial services sector, built up through working with the Chartered Insurance Institute since 2012 as well as working with accountancy and pension firms.

Prior to specialising in the finance sector, she’s worked for large corporations such as Coca Cola and the Royal Mail, institutions such Bristol and Bath University, where she taught PhD students how to articulate the value of their complex research to the business community.

Her background in marketing, PR and communications means she is also at home within the media sector and has worked for agencies like Mason Zimbler, PamLloyd PR, Team Rubber and Bristol Media.

  • The Mandolay Hotel & Conference Centre
  • 36 - 40 London Road
  • Guildford
  • GU1 2AE
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CII Accredited

This demonstrates the quality of an event and that it meets CII member CPD scheme requirements.

1 1/2 hours' CPD can be claimed for this event if relevant to your learning and development needs.

It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at