Critical Ignoring: a key skill to work effectively and advise clients in a digital and information economy

Thursday, 16 May 2024
12:00 pm – 1:00 pm (UK time)
    • Jeff Heasman

>> Event Overview

In an era of increasing noise (online and offline) and information / data overload, critical thinking alone isn’t enough. We need to master the skill of critical ignoring. In this webinar, Jeff Heasman will introduce the skill of critical ignoring and show how to harness it to carefully select where to focus our limited attentional capacities with the result that we are able to work more effectively as individuals and better advise clients.

>> Learning Objectives

Learning Outcomes

By the end of the webinar, participants will be able to:

  • identify the key skill of critical ignoring
  • recognise how to harness the skill of critical ignoring to better focus our attentional capacities
  • implement a strategy to embrace the skill of critical ignoring to work more effectively as individuals and to better advise clients

>> Speaker Biography

Jeff Heasman worked as a litigation executive and senior liability adjuster before branching out into language and psychology. Jeff holds both a bachelors and a masters of law degree, is a qualified language instructor and also a certified practitioner member of the Academy of Modern Applied Psychology as well as a member of the Association of Business Psychology. He delivers courses across the globe, either face-to-face or online. Jeff maintains a close connection to the industry by regularly providing consultancy in areas such as law and communication and he provides consultations with individuals and teams regarding cognitive skills, such as decision-making and problem-solving.

In 2020, Jeff graduated top of the class from the Yale School of Management Executive Education programme in negotiation strategies with a score of 100% across all modules and he is recognised as an expert in the field of negotiations within the insurance industry. Other areas of specialist expertise include insurance fraud, claims handling and the synergy between product design, brand promises, marketing messages and customer expectations. Jeff is currently completing a doctoral thesis with a Swiss business school, focusing on human v automated decision-making in insurance claims and its potential impact on customer trust.

  • Online

CII Accredited

This demonstrates the quality of an event and that it meets CII member CPD scheme requirements.

1 hour's CPD can be claimed for this event if relevant to your learning and development needs.

It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at