High Net Worth Insurance - Customer Expectations and Market Segmentation

Dealing with wealthier customers can present greater challenges than many others. 

This workshop explores what the financial services industry considers to be a high-net-worth customer, and how the insurance industry has expanded this definition to include sufficient potential customers to warrant development of tailor-made products. 

We will examine their expectations of the product and service as well as considering how over recent decades the household market has segmented. 

We will also link this to conduct risk considerations.  

• Determine the status of a household insurance customer

• Identify the characteristics of a HNW household insurance customer and how to successfully market to this niche group

• Appreciate how the household market has segmented into different strata of social-economic groups

• Understand how product development being targeted in this way, demonstrates the application of conduct risk considerations

• The course will be highly interactive and feature numerous testing questions throughout.

• There will be an opportunity to ask questions at the end of the session which can broaden to address any general queries delegates may have concerning this class of insurance business.