Make your Marketing Work!

Speaker
Andy Hanselman

Is your marketing really working? It’s clear in a world of increasing client expectations, huge choice, and greater transparency, that marketing is getting tougher and it’s the businesses that are taking a proactive approach that are the ones who are winning.

This session introduces the principles of modern, effective marketing in crowded markets, and applying them to your business. It’s not about ‘advertising’ or ‘hype’, it’s about taking a serious look at your approach to finding, attracting and keeping clients, and identifying ways to do it better.

Learning Objectives
By the end of this session, delegates will be able to:

• Inderstand what ‘marketing’ means for them and their business
• Identify the common marketing mistakes businesses make and how to avoid them
• Develop a proactive approach to making marketing work in their business
• Develop a marketing improvement action plan for their business

Andy Hanselman has over 25 years experience researching, working with and learning from winning 3D Businesses, giving real insights into how winning businesses get ahead, and stay ahead of their competitors - referencing the practical stuff people can actually use. Whether it’s leaders, managers, people (or a mix of all three), Andy gives them the tools and techniques to actually do stuff!