WEBINAR - Behavioural economics to supercharge client retention & sales outcomes

Overview: 

We might think that our clients make rational, logical buying decisions, but the truth is that the human brain uses mental shortcuts, known as heuristics, to make sense of complex decisions. This session will allow delegates to not only understand these heuristics and cognitive biases, but also to develop the skills and strategies that are essential if we want to influence buying behaviour in the real world, not just in theory.

Objectives:

• Identify the top cognitive biases that affect organisational insurance buyers
• Understand the impact of these on decision making
• Implement targeted strategies and framing techniques to mitigate bias-driven challenges