Understanding Behavioural Economics to Supercharge Client Retention and Sales Outcomes

About the Webinar

We might think that our clients make rational, logical buying decisions, but the truth is that the human brain uses mental shortcuts, known as heuristics, to make sense of complex decisions. Whilst these short cuts aid speed of decision making, the results are often irrational.

This session will allow delegates to not only understand these heuristics and cognitive biases, but also to develop the skills and strategies that are essential if we want to influence buying behaviour in the real world, not just in theory.

Learning Objectives

By the end of the webinar, you will be able to:

• Identify the top cognitive biases that affect organisational insurance buyers
• Understand the impact of these on decision making
• Implement targeted strategies and framing techniques to mitigate bias-driven challenges

About Nick Thomas

Nick offers a unique combination of skills in the UK insurance training sector – an industry sales specialist and a professional coach and trainer. Nick is an Economics graduate with over 25 years corporate insurance broking experience. He was a highly successful sales producer in the UK broking market before progressing into regional and then national sales leadership roles. As National Development Director at HSBC, Nick was one of only 40 people from a global workforce of 265,000 selected as part of the STARS programme to recognise exceptional performance. He is a highly trained consultative sales specialist, and his experience includes a secondment with a major management consultant to design a best practice sales process.

In the mid-2000s, Nick developed a chronic health condition; his journey to recovery fostered a new range of interests, and a passion for health, and performance. He studied widely, qualifying as a Master Practitioner in Neuro-Linguistic Programming (NLP), obtaining a Diploma in Life Coaching, before going on to study Corporate/Business Coaching with The Coaching Academy. Nick is also a qualified Holistic Lifestyle Coach and Advanced Exercise Coach.

Since 2018 Nick has worked in a self-employed capacity in training, coaching, and consulting, including within the Mergers and Acquisitions sector. In 2020, he founded Nick Thomas & Associates.

Nick is in regular demand for podcasts and other media work. Visit LinkedIn or the company website for more information.

About Nick Thomas & Associates – specialist training solutions to the UK Insurance Sector

Nick Thomas & Associates provides up to the minute training and coaching solutions with a particular focus on the challenges of the modern insurance professional, across sales, communication, and soft skills; technical insurance; customer service; management and leadership; performance, resilience, and health.

Nick Thomas partners with handpicked Associates, selected for their subject matter expertise, allied to first class training skills.

All training programmes are designed specifically to align to client needs and delivery overseen by Nick Thomas.

Clients include major insurers and brokers, a major global Insurer ‘broker proposition’, broker network groups, insurance recruitment consultants, MGAs, Mutuals and local insurance institutes across the country.

Contact Details

Email: nick@nickthomasassociates.co.uk

Website: www.nickthomasassociates.co.uk

LinkedIn: https://www.linkedin.com/in/nick-thomas-64046113/

LinkedIn Company: https://www.linkedin.com/company/nick-thomas-associates/