FREE CPD Webinar - Storytelling for Business

Using stories in our communication: whether it be speaking, written or using social media, is a powerful way to engage and influence your audience. In this virtual masterclass, Susan Heaton Wright will show you how to use this powerful communication tool to capture the attention of others and to motivate them to take action. 

Learning Objectives

The aim of this course is that you will go away with knowledge and practical ways to improve your storytelling skills. These include:

• Appreciate that using storytelling in your business communication is powerful – and not writing a novel!
• What makes a good story
• Why do we tell stories and why do they influence others.
• How we can use stories in spoken conversations; within our social media
posts and written communication, to engage with our audience
• Tips on structuring stories: adding interest and varied emotions for your
audience.

Speaker bio

Susan Heaton-Wright is an international professional speaker, TEDx speaker, author, podcaster and communication specialist who helps leaders and future leaders communicate with greater impact, influence and confidence in every business conversation.

She is the founder of SuperStar Communicator™ and creator of the award-winning SuperStar Communicator™ methodology, a practical framework that enables professionals to present, influence and lead with credibility.

Susan works with organisations and professional associations across the healthcare, pharmaceutical, insurance, legal, technology and professional services sectors. Her clients include AstraZeneca, Pfizer, GSK, Microsoft, Deloitte, Shell, AXA and Johnson & Johnson.

A former prize-winning international opera singer and soloist, Susan brings a unique perspective on voice, presence and performance to leadership communication. She has delivered keynote speeches, workshops and masterclasses to professionals from more than 140 countries and has been recognised as one of the UK’s Top 100 Influential Female Entrepreneurs.

Alongside her work as a speaker and trainer, Susan is an author, podcaster and non-executive board member who is passionate about helping people be seen, heard and remembered for the right reasons.