How to Engage, Hold and Persuade an Audience

G-Live, Guildford
Wednesday, 15 February 2017
6:15 pm – 7:45 pm

About the seminar

This is a public speaking seminar with a difference. It is not dry and theoretical. It is fun, practical and interactive. It will focus on how to get the attention of an audience, how to keep their attention and then, if appropriate, persuade them to your way of thinking.

The techniques taught can be applied to a variety of situations an insurance professional may encounter, from presenting ideas to a small group in a meeting, through to presentations for new business or larger lecture style scenarios where you may be addressing a large number of people.

This seminar will teach you skills on how to include interaction patterns in the way you deliver what it is you need to get across, through to the language you can use to persuade others if that is your ultimate aim.

Learning Outcomes

By the end of this seminar, participants will be able to:

• Understand the need to properly plan and have a strategy for delivering a speech and the different styles of presentation.

• Recognise the importance of grading language appropriately for the target audience.

• Identify the need for effective interaction patterns so as to activate thinking and hold an audience’s attention.

• Build a rapport with their target audience so as to be able to influence the way the listeners are thinking.

More about our speaker

Jeff Heasman is a qualified English language trainer with many years of experience working in the legal and insurance industries. He is a former senior liability adjuster with Crawford and Company and former litigation executive.

Jeff has taught business English and the language of international negotiations to company directors and MBA students in Spain, as well as having been Dean of the Faculty of Law and a lecturer in the law of torts at Cavendish University in Zambia. He has provided training in insurance law and insurance English to some of the world’s most prestigious organisations and has been a tutor in academic and legal English to undergraduate and postgraduate students at Swansea University in the UK.

Jeff has a great deal of experience in delivering public lectures across the world and to a variety of different professionals. He has taught meeting skills and presentation skills to individuals in many different countries and from a variety of different backgrounds. Renowned for his presentation style and interactive seminars, this specific seminar was designed following requests from those who have attended his seminars on other topics.

  • G-Live
  • London Road
  • Guildford
  • GU1 2AA
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CII Accredited

This demonstrates the quality of an event and that it meets CII member CPD scheme requirements.

1 1/2 hours' CPD can be claimed for this event if relevant to your learning and development needs.

It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at