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Customer Needs, Strategic Horizons, and Value Proposition

Tuesday 15 July 2025, 12:00 pm - 1:00 pm
Webinar
Harvey Wade, Innovate21
CPD

Event Overview

Strategy Series - Learn strategy tools to immediately use in your job!

The final part of our two-part webinar series to elevate your strategic thinking and be equipped with practical frameworks used by leading organisations. This series introduces essential strategy tools, ideal for professionals wanting to strengthen their strategic thinking and approach.

Part 2: Understand how to put strategic direction into practice, ensuring relevance to employees, customers, clients and stakeholders.

 

Part 2 Learning Outcomes

By the end of this session delegates will be able to:

 

  • Analyse and balance goals across three key horizons.
  • Identify the needs of customers, both internal and external, to ensure relevance.
  • Construct clear and compelling value propositions for stakeholders.
  • Know practical tools to create alignment within teams and organisations .

 

Speaker Bio

Harvey Wade is an experienced, award-winning, innovation leader who delivers business impact, developing new propositions and solutions to solve user needs. With almost 20 years’ experience in formal innovation roles, plus an additional 10 years in insurance with Commercial Union, CGU, and Allianz, he knows what it takes to create, drive and sustain innovation, changing cultures and create buy-in at all levels.

Harvey founded Innovate21 to enable leaders and their organisations deliver greater impact from innovation, such as Chaucer, Thomas Miller, Ecclesiastical, Hiscox, Cisco, Pinsent Masons, EDF, Scottish Water and the WHO. A regular conference speaker, award-winning blogger and contributor on MBA and Exec education programmes, his practical innovation experience spans many sectors

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CPD hours

CII Accredited

This demonstrates the quality of an event and that it meets CII member CPD scheme requirements. 1 hour CPD can be claimed for this event if relevant to your learning and development needs.
It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at www.cii.co.uk/learning/cpd/.
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