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How to demonstrate and develop credibility

Thursday 19 February 2026, 12:00 pm - 1:00 pm
Webinar
Susan Heaton-Wright
CPD

Event Overview

There are situations in business where we need to demonstrate your credibility or personal impact. This gives clients, prospects, stakeholders, colleagues and senior staff more confidence in your abilities. In this session I share key characteristics of credibility and how to use it in an authentic way in business conversations. I also build your awareness of how your presence and confidence plays a role in credibility, even when you are not speaking.

Learning Outcomes

  • Understand what credibility is and how to demonstrate it
  • Become aware of how you respond to questions and requests from others
  • Discover how positive body language can increase your credibility
  • Use of voice and increasing your credibility
  • Creating a first impression that is credible and positive
  • Improving your communication skills so you can show credibility in different business settings
  • Creating your Credibility statement to introduce yourself

Speaker Bio

Susan Heaton-Wright is a Global Virtual impact, communications and speaking expert for emerging leaders and the creator of the Superstar Communicator™ methodology. She is an international speaker; the MD of award winning music company, Viva Live Music, podcaster and a former prize winning international opera singer.

Susan delivers virtual seminars, workshops and individual training for many companies including Astra Zeneca, Deloitte, RBS,  Shell, Microsoft,  AXA, the NHS and Quintiles. As a CPD accredited speaker, she regularly delivers remote speeches and seminars to lawyers, accountants and finance professionals, as well as leaders and emerging leaders in organisations.

Many of her clients go on to be interviewed on Sky News and BBC as well as speaking at industry conferences. She is regularly interviewed on BBC Radio Five Live; BBC2, local radios and international podcasts.

Susan has contributed to articles in Forbes, The Guardian, Huffington Post, Thrive Global, The Scotsman and trade publications. In 2020, she was named as an #ialso 100 top inspirational female entrepreneurs in UK.

Venue

Webinar
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CPD hours

CII Accredited

This demonstrates the quality of an event and that it meets CII member CPD scheme requirements. 1 hour CPD can be claimed for this event if relevant to your learning and development needs.
It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at www.cii.co.uk/learning/cpd/.
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Alan Chandler
CPD
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