Uncorking the Future: what the wine industry can teach us about intergenerational cohesion

The relationship between UK wine consumer trends and intergenerational dynamics in insurance and financial services can highlight parallels in understanding shifting preferences, values, and behaviours across generations. Through tasting 5 different wines we will learn about issues from adapting to preferences, to sustainability as a shared value, through to leveraging technology and also generational perceptions.

This is a fun and interactive session that will explore intergenerational cohesion as one of the most important and controversial issues currently facing the insurance and financial services industry.

LEARNING OBJECTIVES

By the end of this session, participants will be able to:

➢ identify the current barriers to intergenerational cohesion.

➢ explain how the trends in the wine industry can provide us with lessons for the insurance and financial services industry.

➢ implement a strategy to create better intergenerational cohesion in the workplace.

ABOUT THE PRESENTER

Jeff Heasman is a well-known and highly experienced international trainer who specialises in law and communication within the insurance and financial services industry. In addition, Jeff has a passion for Spanish and Portuguese wines. Jeff has a tasting shop inside the fortress walls of Valenca do Minho in Portugal and through his businesses based in Spain and Portugal (Saboromas) he offers cultural and wine tasting events and vineyard tours, with a particular focus on the culture, food and wines of Galicia, Spain and the Vinho Verde region of Portugal. Jeff has a bachelors and masters degree in law, he holds a postgraduate English language teaching qualification and has obtained a certificate in wines from the prestigious Wine & Spirit Education Trust (WSET) as well as being a member of the Society of Wine Educators. Jeff´s knowledge of the insurance and financial services industry combined with a passion for both effective communication and wine makes this a fun and entertaining CPD session with a difference.