Beyond Hard Work: How to Self-Promote with Impact and Influence

EVENT OVERVIEW

Many professionals are taught that hard work speaks for itself. The reality of the corporate landscape is that talent alone is not enough. Without strategic visibility, a 'credibility vacuum' is created, leaving your expertise vulnerable to being overlooked, questioned, or bypassed.

This interactive, 1-hour masterclass dismantles the 'cringe' of self-promotion and turns it into a practical, dignified leadership skill. Utilising Harvey Coleman’s acclaimed P.I.E. model and Mary Ann Sieghart’s research on The Authority Gap, this session equips attendees with everyday tools to claim their space. Featuring the Self-Promotion Bingo Card framework, participants will learn how to handle real-world pushback, transform achievements into memorable narratives, and build the psychological resilience required to confidently ask for game-changing opportunities.

LEARNING OUTCOMES

By the end of this session, delegates will be able to:

1.    Deconstruct the "Visibility Trap": Understand the mechanics of the P.I.E. model and recognize why over-indexing on Performance (10%) while ignoring Exposure (60%) stalls career progression.

2.    Defend Against the Authority Gap: Identify the three common "Cost of Silence" workplace scenarios and deploy immediate, fact-based scripts to counter being interrupted, questioned, or bypassed.

3.    Structure 4-Sentence Impact Stories: Transform a standard list of daily duties into brief, memorable, results-driven case studies using the tailored STAR method for appraisals and networking.

4.    Build a Strategic Evidence Bank: Cultivate a personalized, data-backed inventory of qualifications and wins to neutralize imposter syndrome and confidently push back against scepticism.

5.    Develop Rejection Stamina: Implement the "10 Noes to a Yes" sales framework to strip the emotional sting from corporate rejection and actively pursue high-value leadership opportunities.

SPEAKER BIO

Susan Heaton-Wright is the multi-award winning founder of SuperStar Communicator; former prize winning international opera singer and MD of award winning Viva Live Music. She is an international speaker; facilitator of masterclasses and workshops face to face and virtually and a speaker coach. She is an expert in spoken communication; presence; impact and credibility for career success. She has worked with many professional services organisations and multi-national companies including Astra Zeneca, Deloitte, Pfizer, Hewlett Packard and professional organisations