Building your Personal Brand– develop your reputation for success

EVENT OVERVIEW

Everyone has a brand. It affects everything at work – from how receptive people are to your ideas to your chances of promotion.

Your brand has two dimensions – your self-definition (your own sense of who you are and what value you bring] and the compilation of the perceptions (based on all kinds of data) held about you by others. Brand management involves making sure your intentions and the reality of your brand to others are aligned.

•          What is Personal Brand

•          The importance of personal branding and brand management

•          Thought Leaders

•          Explore Susan Hodgkinson’s 5 Ps framework to develop and manage personal brand: Persona, Product, Permission, Packaging & Promotion

•          Use a simple strategy for gathering feedback to close any gap between their intention and reality

LEARNING OUTCOMES

By the end of the session, you should understand:

•          Delegates understand the core components of a personal brand and how to develop these

•          Explore how to establish the reality of their current brand

•          Reflect on how to close the gap between perception and reality

SPEAKER BIO

Nick offers a unique combination of skills in the UK insurance training sector – an industry sales specialist and a widely qualified professional coach and trainer. Nick is an Economics graduate with over 25 years corporate insurance broking experience. He was a highly successful sales producer in the UK broking market before progressing into regional and then national sales leadership roles. As National Development Director at HSBC, Nick was one of only 40 people from a global workforce of 265,000 selected as part of the STARS programme to recognise exceptional performance. He is a highly trained consultative sales specialist, and his experience includes a secondment with a major management consultant to design a best practice sales process.

In the mid-2000s, Nick developed a chronic health condition; his journey to recovery fostered a new range of interests, and a passion for health, and performance. He studied widely, qualifying as a Master Practitioner in Neuro-Linguistic Programming (NLP), obtaining a Diploma in Life Coaching, before going on to study Corporate/Business Coaching with The Coaching Academy. He is also a qualified Holistic Lifestyle Coach and Advanced Exercise Coach.

Nick has worked in a self-employed capacity in training, coaching, and consulting since 2017, including as a specialist adviser in Insurance sector M&A (Mergers & Acquisitions) sector. He set up Nick Thomas & Associates in 2020 in response to demand from his industry network for training solutions designed and delivered by people with a background of working in the industry